Diploma program in Entrepreneurship Development

Diploma Program in Entrepreneurship Development

(One Year Course) 


The Diploma Program in Entrepreneurship Development aims to help hone the skills of budding entrepreneurs and business professionals by delivering a cutting edge inter disciplinary educational experience to graduate applicants with an aspiration of building a career in this field.

This is a one-year full time diploma programme is aimed at two sets of people:


  1. young entrepreneurs who will venture out in the world with new business ideas and
  2. upcoming business analytics professionals employable by leading Indian and foreign firms.


This programme is designed for those who have an analytical mind-set, are interested in tackling challenging business problems, and possess an inclination towards risk taking.

It would strive to combine academic rigor and social relevance and maintain plurality and diversity in form, content and methodology. It would also endeavour to foster strong Indian values centred on entrepreneurship, leadership and business ethics.



Course no.

Course Title


Semester 1

































Total Credits




Semester 1




Course Objective:

  1. To understand the importance of entrepreneurship as a tool for development, the basic principles of entrepreneurship, the concept and basic principles of innovation.
  2. Develop familiarity with business plans.
  3. Develop insights about various financial Institutions.
  4. To learn the marketing basics that are essential for any business.

Unit – I

Introduction to Entrepreneurship: Definition of Entrepreneur Entrepreneurial Traits. Entrepreneur vs. Manager, Creating and Starting the venture: Sources of new ideas, methods of generating ideas, creative problem solving – Writing Business Plan, Evaluating Business Plans. Launching formalities.

Unit – II

Financing and Managing the new venture: Sources of capital, Record keeping, recruitment, motivating and leading teams, financial controls, Marketing and sales controls. E-commerce and entrepreneurship, Internet advertising- New venture Expansion Strategies and Issues.

Unit – III

Institutional/financial support: Schemes and functions of Directorate of Industries, District Industries Centers (DICs), Industrial Development Corporation (IDC), State Financial Corporation (SFCs), Small Scale Industries Development Corporations (SSIDCs). Khadi and Village Industries Commission (KVIC), Technical Consultancy Organization (TCO), Small Industries Service Institute (SISI), National Small Industries Corporation (NSIC), Small Industries Development Bank of India (SIDBI). Recent Initiatives from MUDRA

Unit – IV

Production and Marketing Management: Thrust areas of production management, Selection of production Techniques, Plant utilization and maintenance, Designing the work place, Inventory control, material handling and quality control. Marketing functions, market segmentation, market research and channels of distribution, Sales promotion and product pricing.

Unit – V

Labor legislation, Salient Provisions of Health, Safety, and Welfare under Indian Factories Act, Industrial Disputes Act, Employees State Insurance Act, Workmen’s Compensation Act and Payment of Bonus Act.


  1. Robert Hisrich, & Michael Peters: Entrepreneurship, TMH,2009. Dollinger: Entrepreneurship, Pearson, 2009.
  2.  D Vasanth Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, 5th edition, New Delhi, 2015.
  3. Harvard Business Review on Entrepreneurship, HBR Paper Back.
  4. Robert J.Calvin: Entrepreneurial Management, TMH, 2009.
  5. Gurmeet Naroola: The entrepreneurial Connection, TMH, 2009.
  6. Bolton & Thompson: Entrepreneurs—Talent, Temperament and Techniques, Butterworth Heinemann, 2009.
  7. Agarwal: Indian Economy, Wishwa Prakashan 2009.
  8. B D Singh:Industrial Relations & Labour Laws, Excel, 2009.
  9. Aruna Kaulgud: Entrepreneurship Management by, Vikas publishing house, 2009.



Course objective:

  1. To teach students the importance of communication in business.
  2. The need to learn various forms of communication for successful business.
  3. Students need to be aware of various technologies used for communication in business.

Unit I: Business Communication

Communication in the Business world – Nature, Concepts, goals, process, types and levels of communication – Principles of communication - Organizational & personal goals – Channels & networks in the business world - Barriers and cost communication.

Unit II: Nonverbal Communication

Importance - Forms of nonverbal communication: Paralanguage, Kinesics, Proxemics, Sign language, Time language, Haptics, Personal appearance. Listening – types of listening.

Unit III: Verbal Communication

Oral and written communication – techniques of business writing – Business correspondence – e-mails, circular, notices, agenda, minutes, memorandum -  different kinds of reports:  annual report, status report, survey report, proposals – presentations – interviews – speeches- negotiation skills – group discussion – communicating to the public.

Unit IV: Business Language

Strategies for writing: profile of institutions, responding to enquiries and Complaints – Introduction to Marketing language – ‘You’ tone –captions & Eye catchers - Telephone and email etiquettes – Power point usage – Communicating with Stakeholders.

 Unit V: Technology & Communication

Role of technology in business communication – Powerful technological tools for business communication - Online messages, Social media communication (facebook, myspace, twitter, Instagram etc) - Mobile communication, webpage, Blogs.



  1. Effective Business Communication : Herta A Murphy, Herbert W. Hildebrandt & Jane Thomas, Tata McGraw Hill 2008
  2. Communication for Business : Shirley Taylor Longman 2000
  3. Business Communication Strategies : Matthukutty M Monippally, Tata McGraw Hill, 2006.
  4. Raymond V Lesikar, John D Pettit, and Mary E Flatly, 2009. Lesikar’s Basic Business Communication, 11th ed. Tata McGraw-Hill, New Delhi.
  5. E.H. McGrath, S.J. 2012, Basic Managerial Skills for All. 9th ed. Prentice-Hall of India, New Delhi.





Course objective:

  1. Ideas regarding business opportunities
  2. To teach step by step approach to building a business
  3. To know about the start-up financials and building a successful business.


Unit I: Startup Idea

Define your startup idea - Product basics - Build your team - Set up your startup

Unit II: Customer Discovery

Develop your value proposition - Build your Minimum Viable Product (MVP) - Customer Discovery

Unit III:  Customer and market

Customer personas - Market sizing - Business Model Canvas (BMC) - Startup marketing - Create your brand

Unit IV:  Startup financials

Financial planning tools - Financial models - Key financial metrics - Early sources of capital - Bootstrapping

Unit V: Build a business

Venture capital - Grow your team - Legal foundations - Define your success



  1. Bygrave, W., & Zacharakis, A. (2014). Entrepreneurship. (3rd ed.). Hoboken, NJ: Wiley & Sons. ISBN  9781118582893
  2. Opportunity Identification and Entrepreneurial Behavior, Edited by:John E. Butler, Hong Kong Polytechnic University A volume in the series: Research in Entrepreneurship and Management. Editor(s): John E. Butler, Hong Kong Polytechnic University. Published 2006.
  3. Strategies for Opportunity Identification: The Creative Process By: Lisa K. Gundry & Jill R. Kickul In: Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention  DOI: http://dx.doi.org/10.4135/9781452226019.




Course objective:

  1. To make the students learn about legal aspects of business and their nuances.
  2. To teach them about the new laws enacted related to GST
  3. To make them familiar with all the instruments of business laws.

Unit I: Introduction to Law and Company Law

Meaning of Law and its Significance; Relevance of Law to Modern Civilized Society; Sources of Law; Legal Terminology and Maxims; Understanding Citation of Cases – Meaning and Nature of Company; Promotion and Incorporation of a Company; Familiarization with the Concept of Board of Directors, Shareholders and Company Meetings; Company Secretary; E-Governance

Unit II: Elements of Law relating to Partnership

Nature of Partnership and Similar Organizations - Co-Ownership, HUF; Partnership Deed; Rights and Liabilities of Partners: New Admitted, Retiring and Deceased Partners; Implied Authority of Partners and its Scope; Registration of Firms; Dissolution of Firms and of the Partnership

Unit III: Elements of Law relating to Contract and GST

Contract - Meaning; Essentials of a Valid Contract; Nature and Performance of Contract; Termination and Discharge of Contract; Indemnity and Guarantee; Bailment and Pledge; Law of Agency. GST – Types – SGST, CGST, IGST – Rates- Procedures. GST counsel and its functions.

Unit IV: Elements of Law relating to Sale of Goods

Essentials of a Contract of Sale; Sale Distinguished from Agreement to Sell, Bailment, Contract for Work and Labour and Hire-Purchase; Conditions and Warranties; Transfer of Title by Non-Owners; Doctrine of Caveat Emptor; Performance of the Contract of Sale; Rights of Unpaid Seller

Unit V: Elements of Law relating to Negotiable Instruments

 Definition of a Negotiable Instrument; Instruments Negotiable by Law and by Custom; Types of Negotiable Instruments; Parties to a Negotiable Instrument - Duties, Rights, Liabilities and Discharge; Material Alteration; Crossing of Cheques; Payment and Collection of Cheques and Demand Drafts; Presumption of Law as to Negotiable Instruments


1. Kapoor, N.D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi, 2010

2. Tulsian, P.C., Business Law, Tata McGraw Hill Publications, New Delhi, 2009

3. Saravanavel and Sumati, Legal Systems in Business, Himalaya Publications, Bengaluru, 2010

4. M.C. Kuchhal Mercantile Law; Vikas Publishing House, New Delhi.

5. D. Chandra Bose Business Laws; PHI Learning Pvt. Ltd.

6. Sen & Mitra Commercial Law; The World Press Pvt. Ltd., Calcutta.



In this course each student is required to produce a report on a Business Idea that is relevant in the Indian context. The report should be submitted within the first six weeks of the commencement of the semester. Then the student is required to make a presentation the report. The final grade will be based on both the report and the presentation.



Semester – 2


Course Objective:

  1. To study the need for innovation in today’s market economy.
  2. To understand the opportunities available and knowledge involved in business.
  3. To study about creating and sustaining the venture successfully.

Unit I

The Innovation Imperative - Innovation Globalization and Development

Sustainability Led Innovation and Sources of Innovation - Search Strategies for Innovation

Unit II

Business Opportunity Spotting - Opportunity Evaluation - Industry and Market Research - Strategy and Business Models

Unit III

Building the Case - Leadership and Team - Exploiting Networks Developing - Exploiting Knowledge and Intellectual Property

Unit IV

Business Plans - Entrepreneurial Finance - Financial Forecasting - Pitching to Resource Providers - Negotiating Deals - New Venture Creation

Unit V

Creating New Venture - New Products and Services - Developing Businesses - Talent through Corporate Venturing - Growing the Enterprise


  1. Baron, R. A., Shane, S. A. and Reuber, A. R. Entrepreneurship: a process perspective. Toronto, ON: Thompson Nelson, 2008.
    Type: Textbook: ISBN-10: 0176103341; ISBN-13: 9780176103347
  1. Kawasaki, G. The art of the start: the time-tested, battle-hardened guide for anyone starting anything. 2.0 New York, NY: Penguin, 2015.
    Type: Textbook: ISBN-13: 9781591847847
  1. Osterwalder, A. and Pigneur, Y. Business model generation. Hoboken, NJ: John Wiley & Sons, 2010.
    Type: Textbook: ISBN-10 0470876417; ISBN-13 9780470876411
  1. Wise, S. Hot or not: how to know if your business idea will fly or fail? . Ryerson Entrepreneur Institute, Toronto, ON: John Wiley & Sons, 2011.
    Type: Textbook: ISBN-10 1468024493; ISBN-13 9781468024494
  2. Innovation and Entrepreneurship, 3rd ed., by John Bessant and Joe Tidd -ISBN: 978-1-118-99309-5
  3. Online:http://www.jackmwilson.net/Entrepreneurship/Principles/JMW-Principles-Syllabus-F2016-Doc.pdf
  4. https://ocw.mit.edu/courses/sloan-school-of-management/15-351-managing-innovation-and-entrepreneurship-spring-2008/lecture-notes/
  5. https://www.coursera.org/learn/open-innovation-entrepreneurship





Course Objective

1. To know marketing from environment and product orientation

2. To understand the fundamentals of marketing function.

3. To learn the skills required for marketing function.

4. To know the buying behavior of consumers.

5. To understand various marketing areas of study


Unit I: Introduction

Marketing – Definition – importance – scope – core concepts. Marketing Environment – different types. Marketing mix – product and service. New product development and management – factors – process. Product life cycle - strategies.

Unit II: Marketing Mix Decisions

Market segmentation – meaning – bases. Targeting – strategies. Positioning – how – ways. Advertising – decisions. Pricing – objectives – methods – types - strategies.

Unit III: Channel  Management and Sales

Sales promotions- significance- decisions. Personal selling-principles-theories-skills. Sales force management – recruiting – selection – motivating- evaluation. Channel management – decisions – systems – integration – conflict – cooperation – competition. Building and measuring customer satisfaction.

Unit IV: Buyer Behavior

Industrial and consumer buyer behavior – decision making process – differences – influence. Customer relationship management – process –strategies. Service marketing – characteristics – classifications. Cause related marketing.

Unit V: Marketing Research and Strategy

Research process in marketing. Retail management, Rural marketing-importance-facts-myths. Green marketing. Online marketing trends. Marketing strategies – key drivers.


  1. Philip Kotler, Keller, Koshy, Jha, Marketing Managemnt, Pearson Education Inc 13th Edition 2009.
  2. Rajan Saxena, Marketing Management, Tata McGraw Hill Education Pvt Ltd, 2009.
  3. KS Chandrasekar, Marketing Management- Text and Cases, Tata McGrawHill Vijaynicole, First edition, 2010.
  4. Paul Baines, Chris Fill and Kelly Oage, Marketing, Oxford University Press, 2nd Edition,2011.
  5. Lamb, Hair, Sharma, Mc Daniel – Marketung – “ An Innovative approach to learning and teaching – A south asian perspective, Cengage Learning – 2012.





Course Objective

  1. To provide knowledge about management issues related to staffing, training, performanceand compliance with human resource requirement
  2. To understand the emerging trends of human resource in industries
  3. To understand about training and development needs
  4. To understand the modern compensation system

Unit I: Perspectives in Human Resource Management

Evolution of human resource management- The importance of human factor- challenges – inclusive growth and affirmative action-Role of human resource manager- human resource policies- Computer applications in human resource management- human resource accounting and auditing

Unit II: The Concept of Best Fit Employees

Importance of Human resource planning –Forecasting human resource requirement- matching the demand and supply- Internal and external sources. Recruitment- selection-Tests-Interview –Induction –Socialization benefits

Unit III: Training and Executive Development

Types of training methods-purpose-benefits-resistance. Executive development Program -Common practiced-Benefits-self development –Knowledge management

Unit IV: Sustaining Employee Interest

Compensation plan-Reward-Motivation – Incentives- Career management- Development of mentor- Protégé relationships.

Unit V: Performance Evaluation and Control Process

Method of performance evaluation-Feed back-Industry practices. Promotion, Demotion, Transfer and separation – Implication of job change. The control process- importance –Methods- Requirement of effective control systems and grievances – Causes – Implications –Redressal methods


  1. Dessler human resource management .Pearson Education limited 2007
  2. Aswathappa-Human resource management –Mc Graw hill, Sixth Edition, 2007
  3. Luis R Gomez-Mejia,David B Balkin ,Robert L Cardy Managing human resource PHI Learing 2012
  4. Bernadin, Human resource management, Tata McGraw hill 8th edition 2012
  5. Wayne Casico, Managing human resource McGraw hill 2007.





Course Objective

1. To learn about Indian ethos and its relevance today

2. To assist and guide the student in understanding value systems and its impact on business.

3. To know the Indian philosophy of knowing oneself and concepts from ancient texts.

4. To know the innovations in the social sector and sustaining in social sector businesses.

5. To understand the compelling social sector solutions in India.


Unit I: Indian Ethos

Indian Ethos - Indian work ethos and principles of Indian Management - Economics of giving - Western economic system. Developing and implementing gross national happiness. Cases

Unit II: Values and Ethics

Formation of values - Application of values - Personal values and organizational commitment - Values for managers - Business leadership and value attributes - Business ethics - Perspectives on ethics - Cases

Unit III: Indian Philosophical System and Indian Management Thought

Indian Philosophical system - Nature of mind - Personality attributes based on Gunas - Human values and five sheaths - Indian Ethos and corporate governance - Indian constitution and Unity in diversity.  Bhagavad Gita and Management - Chanakya Neethi on leadership - Thirukural and Management - Cases

Unit IV: Social Innovation

Qualities of social innovation, social enterprise and social entrepreneurship. Approaches to problem solving.  Social initiatives that is truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact.

Unit V: Compelling Social Sector Solutions to India

Instant access to healthcare - Public transportation – Sanitation - Waste management – Pollution - Easy access to quality education – Electricity - Safety of women - Access to clean drinking  - Water – Crime – Corruption - Sustainable Living – Education - Neighborhood Cleanliness - Economic independence



  1. Nandagopal.R and Ajith Sankar R.N. Indian Ethos and Values in Management, ISBN – 978-0-07-106779-9. Tata McGraw Hill Education Private Ltd, 2011.
  2. Khandelwal.N.M, Indian Ethos and Values for Managers, ISBN 978-93-5024-452-4, 3rd Edition, Himalaya Publishing House, 2011.
  3. Management Thoughts in Thirukkural by K. Nagarajan – ANMOL Publications PVT Ltd 4374/4B Ansari Road, New Delhi 110 002. 2010
  4. Dr. Radhakrishnan Pillai, Corporate Chanakya, ISBN 978-81-8495-133-2, Jaico Publishing House, 2016
  5. Soham, LEEP (Life Empowerment and Enrichment Program), ISBN 9788175977259  Central Chinmaya Mission Trust, 2017.
  6. https://blog.rangde.org/technology-and-the-social-sector-in-india-how-rang-de-is-planning-for-the-future-a8dae4e2712c
  7. https://www.pri.org/stories/2012-08-28/how-fix-india-5-solutions-indias-biggest-problems
  8. https://yourstory.com/2016/06/10-real-problems-india-startups-can-aim-solve/
  9. http://idronline.org/social-sector-fellowships-why-they-matter/
  10. https://telecom.economictimes.indiatimes.com/news/aeris-launches-iot-solution-for-social-sector/62803727
  11. http://www.destinationinfinity.org/2013/02/02/five-problems-india-faces-possible-solutions



In this course, as in the previous semester, each student is required to produce a report on a Business Idea that is relevant in the Indian context. The business idea explored here must be different from the one explored in the previous semester. The report should be submitted within the first six weeks of the commencement of the semester. Then the student is required to make a presentation the report. The final grade will be based on both the report and the presentation.