Centre for Media Studies
School of Social Sciences
Jawaharlal Nehru University
New Delhi
One Day Workshop On
Contemporary Research Practices in Media Industry
Venue: CMS, Committee Room, SSS-I Building
Date: May 9, 2024
Time: 10:00 AM to 5:00 PM
Abstract: Contemporary media and communication research practices are constantly evolving in Industry. Advancements in technology constantly demand keeping the researchers updated with the use of new softwares for data collection and evaluation especially in the Advertising and Brand industry. Digital literacy is another area which needs careful attention in research as threats related to cyber security are throwing up enormous challenges in everyday life. The workshop aims at help in capacity building for CMS research scholars to be able to discern and learn the best practices both in media industry and research.
Session I 11:00 AM to 1:00 PM
Media, Market and Brands : Case Studies of Cadbury and Flipkart by Ms Smriti Singh Bhatia
Chair: Prof. Manukonda R., CMS
Profile of the Speaker: Smriti Singh Bhatia, Chief Visionary, Inqognito Insights, India & Singapore. InQognito Insights is a disrupter in the market research space and is growing its footprint outside India. In her leadership, InQognito Insights, has gained tremendous traction among national and international brand research. With more than two decades of experience in using innovative methodologies by integrating technology-based solutions into Qualitative methods, she has been able to create greater actionability, agility and strategic insights for brands.
Session II 2:00 PM to 4PM
Digital Literacy and Media Related Cyber security
Chair: Dr. Archana Kumari, Associate Professor, CMS
Profile of the Speaker: Shruti Pandit is a dynamic professional with a multifaceted background in academia and industry. With dual Master's degrees in Cyber Security Engineering and Electrical Engineering, her expertise spans cybersecurity strategy, electrical and electronics design and implementation, computer programming and SCADA. She is dedicated to advancing technology and fortifying cyber security measures.